Daily Internet Journal
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Microsoft Aims High with their Search Engine
March 26th, 2009 by Frank
Microsoft, hurt much and itching to get a piece of the search engine market pie, a majority of which is held by Google followed by Yahoo, which they have failed to acquire is betting high on their version of the search engine dubbed “Bing” (formerly “Kumo”). The software giant is projecting expenditures of around $80 to a $100 million in advertising in hopes of getting people onto their new product to host their Live Search facility. People are quite wary of Microsoft due to the very much proprietary software it makes, some of which like IE subject of anti-competitor features and other quite humiliating commercial moves like the failed Vista. They have been itching a lot since repetitive talks with Yahoo Inc., has resulted in no winners and seemingly frustrated, they have been working on their own search engine to rival both of the biggest in the industry.
The company has suffered blow after blow, the failure of Vista where they pinned hopes as their next big money earner, which failed miserably due to increased fear of the cost of implementation and upgrading hardware to run the new OS. The company is clamoring to get pieces of the market they have failed to capitalize on when they were still quite relevant, a major player of the few who ruled the internet and the comouter market. Other startups of the time like Google and Yahoo capitalized on the search engine market which has also seen their share of demise, with several lesser search engines closing shop these past few years.